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Arriva in Yorkshire

411 Gets Off To a Flying Start!

17 February 16


To celebrate the first bus links to Leeds City Centre from the Chequerfield estate in West Yorkshire, Arriva Yorkshire launched a competition with local school, De Lacy Primary School, to design a bus exterior for the improved 410/411 service, which comes into effect from the 22nd February.

Nigel Featham, regional managing director for Arriva Yorkshire said “It’s great to give something back to the local community. We thought it would be a great idea for the local children to design one of our buses on this new route, seeing as the idea to provide a direct route to Leeds came from the people of the Chequerfield estate. The X-Factor bus competition really created a lot of excitement at the school, and we had a hard job whittling it down from the 300 entries to just the final five. The five finalists were announced on Tuesday in true X-Factor style, where we presented each child with four family tickets to watch the X-Factor live in Leeds. To celebrate the new route we have given away over 5,000 free day tickets in the local area and the children at De Lacy Primary school released 411 balloons to mark their new 411 bus service!”

But having managed to whittle over 300 entries down the five, the UK Bus Operator of the Year can’t decide on the final bus design, so is now going to “Deadlock” and the five lucky finalists will have their designs put to the public vote. The winner will then have their design emblazoned all over one of the buses on the new 410/411 route for many months to come.

Duncan Thompson, Headteacher at De Lacy Primary School said “We are very proud and pleased to have been asked to help launch the new bus service in to Leeds.  We often take our pupils into Leeds to visit the great museums and visitor attractions there, not to mention to attend Leeds Utd games, and I am sure many of our families will take advantage of the new service to get into Leeds during the holidays and weekends.  We have many very talented artists in school, who have all produced some fantastic designs for the competition; I'm just glad I didn’t have to choose the final 5!”

Referring to overall changes, Nigel Featham added, “We invest a lot of time and effort talking to customers. One thing that came out was the need for cost effective links to Leeds from the Chequerfield estate. For £4.70 you can travel anywhere in West Yorkshire from there, as many times as you like in a day, so I think we have achieved that.”

Click Here to vote for your favourite design! Voting closes on the 29th February. The bus will then be wrapped and driven to the school where the winner unveiled within the following couple of weeks, before being put into service.