Arriva pledges its support to breastfeeding on board the bus
To show support for breastfeeding mothers, Arriva has announced its buses will now officially be a breastfeeding friendly zone.
During World Breastfeeding Week (1st - 7th August), Arriva will be rolling out a series of new posters and signs to promote breastfeeding on board the bus. The posters will feature in prominent areas on buses throughout the North West in a bid to support breastfeeding mothers travelling with young children and babies.
Lisa Pearson, Head of Marketing commented: “As a mother myself, I’m aware that there is still a stigma attached to women breastfeeding in public places, so we wanted to do everything we can to ensure that mothers travelling with babies feel comfortable to breastfeed on the bus.