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Arriva in Wales

Arriva pledges its support to breastfeeding on board the bus

03 August 18

Breast Feeding image

To show support for breastfeeding mothers, Arriva has announced its buses will now officially be a breastfeeding friendly zone.


During World Breastfeeding Week (1st - 7th August), Arriva will be rolling out a series of new posters and signs to promote breastfeeding on board the bus. The posters will feature in prominent areas on buses throughout the North West in a bid to support breastfeeding mothers travelling with young children and babies.

Lisa Pearson, Head of Marketing commented: “As a mother myself, I’m aware that there is still a stigma attached to women breastfeeding in public places, so we wanted to do everything we can to ensure that mothers travelling with babies feel comfortable to breastfeed on the bus.