Little Arriva Buses Big in Wakefield
Arriva Yorkshire has launched 31 new ADL Enviro200s for Wakefield in a ‘top secret’ event.
Costing £4m, the buses all have free Wi-Fi, luxury seating, a striking new livery and live journey information, which can be accessed through the Arriva bus app. They’re all to the same specification with 28 seats.
The launch on 18 June, saw businesspeople and other VIPs from Wakefield and Castleford, including Wakefield’s mayor Cllr Sandra Picken, take a bus to the secret location.
This turned out to be Wakefield’s LS-Live Arena, a specialist set design and construction venue, where the buses were arranged in the recognised ‘Wi-Fi’ logo.
The event, a “light and sound extravaganza”, saw guests taken on ceiling gantry tours, eight floors high, to view the buses from above.
Nigel Featham, Regional Managing Director, says: “This is an exciting time for Wakefield; we are delighted to be making this £4m investment into the city. We want to make bus travel a better choice for everyone and we’re confident that jumping aboard the new ‘little buses’ will soon be the best way to get around.
“Buses are an essential part of our local economy and we are committed to providing a service that our customers enjoy using, and one that they can rely on.”
Michelle Cooper, Arriva’s Marketing Co-ordinator, tells routeone: “We wanted to create a launch that showcased the innovation with our introduction of 31 new buses – the first of our Yorkshire fleet to have Wi-Fi – in a way that had never been done in the bus industry before.
“The event was a light and sound extravaganza.”
The buses are powered by Euro 5 Cummins engines, withZF’s AS Lite automated manual gearbox.
They are now in service on routes serving Eastmoor, Wrenthorpe, Lupset and Portobello. Of the 31 buses, 23 are liveried with ‘Little Arriva buses big in Wakefield’ branding. The remaining eight are operated from the Castleford depot, branded ‘Little Arriva buses big in Yorkshire’.