‘Appy Days for Arriva’s Mobile Travel Companion
Arriva UK Bus is celebrating after achieving more than 300,000 downloads of its innovative mobile app.
The industry leading mobile travel companion, which received its full nationwide launch earlier this year after a successful trial in the North East in early 2014, is designed to put the most up-to-date travel information right at the fingertips of passengers by delivering unprecedented access to real-time maps and service updates.
The success the app has had in improving the customer experience has not only been reflected in the volume of downloads, of which 62 per cent remain active users, but also by mobile industry insiders, having been shortlisted in both the 2014 UK User Experience Awards, and at The Appster Awards, part of the annual AppsWorld Expo.
Mike Woodhouse, senior marketing manager for digital and CRM from Arriva UK Bus, said: “This app has been a major leap forward in the UK bus industry by providing information to our bus users in real-time, so we are delighted that its benefits are being recognised by not only our customers, but also our peers in the digital and mobile sector.
“Mobile apps are ideal for users of public transport, who want to regain control of their journey planning whilst on the move. Our app enables customers to have the latest information about all our services at their fingertips - allowing them to plan their travel more efficiently and enjoy a smoother, more enjoyable experience. It sets the benchmark for where operators need to be in order to both improve the customer journey, but also the perception of the bus industry as a whole.”
A one-stop-shop for route planning, timetables, and live maps, the Arriva Bus app provides a wealth of information – from real time information, giving customers the opportunity to track services and see where vehicles are on the route via a live map, to on bus alerts telling passengers their likely arrival time and when to get off.
In addition, the app includes a journey planner to inform customers of their travel options such as the nearest bus stop, which bus they should get, and where to get off; as well as access to all regional timetables, complete with comprehensive departure and arrival times, as well as journey durations.
The results of the UK Users Experience Awards will be announced during a ceremony at the Microsoft offices at Cardinal Place in London on 22nd October, while The Appsters will be presented during AppsWorld Expo at the O2 on 12th November.
For more information, please visit arrivabus.co.uk/app