Travel time keeps us social, say UK bus users
Whether it’s online, on email or even face-to-face, bus users are likely to start getting social when they get on-board according to a recent survey conducted by Arriva UK Bus.
The survey, which aimed to find out more about people’s commuter habits, showed that 61 percent of those asked said they use their free-time whilst travelling to catch-up with friends and followers on social channels, whilst 52 percent took the opportunity to check their emails.
However, perhaps most interestingly, was the interaction passengers frequently enjoyed with fellow travellers that they’d never met before, with over half indulging in either a spot of eavesdropping or people-watching, and 58 percent admitting to helping out total strangers.
Gillian Singh, Marketing and NPD Director, from Arriva UK Bus, explained: “With free WiFi available on many of our buses, and 68 percent of passengers using it regularly, we weren’t surprised to find out that people took the opportunity to go online and keep in-touch during their journeys. But what we didn’t perhaps realise was the comradery people felt with their fellow commuters.
"42 percent of those surveyed said they’ve managed put a smile on the face of someone they didn’t know, and 32 percent had even made new friends, which just goes to show what a lovely sociable community we’ve built on our buses.”
Not having to worry about parking (49 percent), and getting more time to themselves (45 percent), were the main reasons people chose to travel by bus, whilst many also noted it gave them the chance to appreciate their surroundings more (41 percent), and was more affordable than alternative options (55 percent).
The costs associated with fuelling a car and parking, along with traffic and complex inner-city road networks all ranked amongst the reasons to choose bus over car for frequent journeys.
“Bus travel is easier now than it ever has been before with our host of handy tools designed to make hopping on and off even more accessible,” continued Gillian. “69 percent of the passengers we spoke to already used the Arriva Bus app or the webpage to plan journeys or check where their bus is, and 47 percent chose to buy their tickets though our m-ticket app, all of which aids to make bus travel hassle-free, particularly in comparison to using the car, which can often prove stressful and costly.”
“With these tools at your fingertips, along with on-board features such as WiFi and comfier seating, there really has never been a better time to trial bus travel.”
For more information about the Arriva Bus app, m-ticket and local services, please visit www.arrivabus.co.uk.