Arriva’s app rewarded for Digital Excellence
Arriva UK Bus’ acclaimed real-time travel app has been recognised for the impact it has had in improving the customer experience by the second annual UK Digital Experience Awards.
The industry leading mobile travel companion, which is designed to put the most up-to-date travel information right at the fingertips of passengers by delivering unprecedented access to real-time maps and service updates, has been shortlisted for two accolades at the DXA gala luncheon due to take place on 27th November at the Park Plaza Riverbank, London.
On the day, a team from Arriva will first present details about the Arriva Bus app to a team of digital industry insiders, before being scored and benchmarked against others finalists in the sector-specific, Technology in Hospitality / Travel / Retail category, and for the blue-riband Best App/ Mobile-First Strategy prize.
Mike Woodhouse, senior marketing manager for digital and CRM at Arriva UK Bus, said: “With the Arriva Bus app we set out to develop a tool capable of transforming customer experience by delivering, up to the minute information that will facilitate easier, more informed travel.
“The fact that over 800,000 people have now downloaded it proves that there was a real demand for this kind of app. We are proud that we have been able to succeed in delivering something that will have real benefits for our customers, and are delighted that its benefits are now being recognised by not only our them, but once again our peers in the digital and mobile sector.”
A one-stop-shop for journey planning, timetables, and live maps, the Arriva Bus app provides a wealth of information – from real time information, giving customers the opportunity to track services and see where vehicles are on the route via a live map, to on bus information about their likely arrival time and when to get off.
In addition, the app includes a journey planner to inform customers of their travel options such as the nearest bus stop, which bus they should get, and where to get off; as well as access to all regional timetables, complete with comprehensive departure and arrival times, as well as journey durations.
Neil Copping, Managing Director of Awards International, added: “We are delighted to announce the Finalists of the UK Digital Experience Awards. We have introduced a whole host of new categories this year to keep up with this fast paced industry. The quality of entries has been outstanding and it is fantastic to see how so many companies are embracing digital technology when it comes to delivering customer experience. We would like to congratulate them all and look forward to celebrating and rewarding their success at the Awards ceremony.”
The UK Digital Experience Awards are designed to recognise and celebrate the delivery of an exceptional customer experience through digital channels and media across a broad spectrum of industries.
For further details about the Arriva Bus app, visit www.arrivabus.co.uk/app