Arriva Launches Pioneering Partnership with Google

Arriva has become the first bus operator in the UK to partner with Google Maps to provide real-time transit information to millions of commuters across the country.

This partnership allows users of Arriva buses greater access than ever before to real-time service updates, from one global platform.

Using Arriva’s existing real-time information (RTI) technology, which currently delivers to-the-
minute travel advice and live maps to the Arriva Bus App and its website, users will see the same transit information become available to those planning their journeys on Google Maps.

These service updates will be available to users from today, where Google Transit will still offer static scheduled timetable information from Arriva, as well as now show real-time information for your journey as well as at bus stop level for Arriva buses.

Mike Woodhouse, Senior Marketing Manager – Digital Channels & CRM, for Arriva UK Bus, said: “We have long been pioneering in the provision of technology which enhances the customers’ experience of bus travel, and are incredibly proud to once again be leading the way in the industry by collaborating with Google on this project.

“As the first national bus operator to share our RTI within Google Maps, both existing and potential new bus passengers will be able to benefit from access to consistent, and accurate information across multiple information channels, giving them the confidence to use public transport. Essentially, by making this detail more widely available, we are putting customers back in control of their travel options and improving their journeys with the simple click of a mouse, or touch of a button.”

Transport data specialists ITO World have been working closely with Arriva to ensure that the real time data from Arriva's 4,000 buses across Great Britain (excluding London) flows smoothly into Google Maps.  As an agency for Google's public transit data, ITO provides data conversion and quality improvement services to help ensure the UK public transport information in Google Maps is as consistently accurate as possible.

David Tattersall, Maps Product Manager at Google, said, “We are excited to have bought real-time information to all of our Google Maps users, just in time for summer when people across the country rely on buses to get to and from their holiday destinations. We believe that this will give our users more options and save them more time.”

Through the technology of Google Maps and Google Transit, this real-time information integrates station, stop, route and schedule information to make trip planning quick and easy.