Just the ticket, as bus travel gets easier in Burton

Just the ticket, as bus travel gets easier in Burton 

Bus users in Burton can look forward to easier, more connected bus travel in the town with the introduction of Network Burton.

The new ‘Network Burton’ scheme will see bus operators working closer together to provide better services for passengers. As part of this new campaign passengers will be able to view Real Time Passenger Information (RTPI) with live arrival times for buses at each bus stop.

Also a brand new Burton Hospital add on ticket which will allow passengers to use any bus.
Network Burton has been developed by the Burton Voluntary Quality Network Partnership which includes Staffordshire County Council and local bus operators.

The scheme was officially launched on Friday 13 February outside Burton College where students unveiled the new name and logo.  Representatives from bus operators, Arriva, Midland Classic and Trent Barton also pledged to work together to provide more joined up services for bus users before taking their buses on a mini tour of the town.

Cllr Mark Winnington, Cabinet Member for Economy, Environment and Transport at Staffordshire County Council said: “This is exciting news for bus passengers in Burton and a great example of what can be achieved through partnership working. The scheme is the first of its kind in the county and will really help us shift public transport in the town up a gear.

“We want to see more people using public transport and the more reliable and attractive we can make it, the more likely we are to achieve this and making it a realistic alternative to using the car.  The new roadside publicity, the new hospital ticket and the real time information will all help to make bus travel a much better experience for people in Burton.”

Real Time Passenger Information (RTPI) gives passengers live information on arrival times for buses and will be available on electronic screens at 30 of the town’s busiest bus stops. GPS is used to track where the bus is on its route which then predicts exactly what time it will arrive at each stop.  The new system will also be made available on smart phones and tablets shortly, giving people the chance to check times while on the move.

The new Burton Hospital add on ticket will give passengers more flexibility with bus journeys to and from the hospital, allowing people to use any bus service.

Simon Mathieson, Area Director East for Arriva Midlands said: “The partnership between Arriva Midlands and Staffordshire County Council has developed with a shared primary common goal, to establish a high quality real-time passenger information system which customers find useful. The sharing of information and knowledge has been instrumental, ranging from the creation of accurate stop-based electronic timetables to ultimately monitoring the predicted arrival times shown on the roadside displays aligned to the tracking of each Arriva bus.

“Jointly, we have worked hard to define destination descriptions for each and every journey, focusing on what would be most useful to both local residents and visiting travellers. The technology is complex and therefore operational challenges will emerge on a daily basis, but we hope that customers in the Burton on Trent area will find bus travel more attractive as a result by reducing the uncertainty of waiting time at the stops fitted with displays.”

Cllr Julian Mott, Leader of East Staffordshire Borough Council said “We are committed to encouraging the use of public transport in and around Burton to help get around more easily, to reduce the affects of traffic congestion, to help Burton upon Trent’s economy and reduce emissions. This new partnership should help deliver this commitment.”

Lance Scott-Jones from Burton and South Derbyshire College said: “Our Foundation Degree Graphic Design learners were asked to develop a brand identity and promotional materials for the partnership. The project has been beneficial for the learners to work with real businesses and develop work that reflects the genuine needs of a client and their audience. The design is unique and stands out in the environment as something unmistakable, raising awareness and encouraging people to use the benefits of the partnership.”