First Birthday celebrations as Sapphire 110’s sparkle gets even brighter!

19 October 15

Sapphire 110 recently celebrated its first Birthday with customers receiving celebration cakes as they boarded and alighted their journey in Tamworth town centre.

Bus patronage has increased by over 10% year on year following the introduction of Sapphire 110 which runs between Tamworth, Sutton Coldfield, Erdington and Birmingham – with additional journeys introduced to meet the ever increasing demand.

Two additional Sapphire buses have been launched onto the fleet at Tamworth to ensure service 110 continues to provide the reliable and punctual service that customers expect and deserve.

David Brent, Tamworth local manager for Arriva Midlands said: “Sapphire 110 has recently celebrated its first Birthday and to mark the occasion our Sapphire team added a little sparkle to customer’s journeys with the distribution Sapphire celebration cakes.

“Here at Arriva Midlands we are committed to delivering a quality service to our customers and the recent improvements to the timetable along with the introduction of additional Sapphire buses will ensure we continue to provide a regular, reliable and robust service that our customers expect and deserve – so Go on, get on and add a little sparkle into your journey.”

For more information about Sapphire, visit