Arriva is flying the flag for diversity in Merseyside
Arriva unveils its commitment to equality and diversity with a new rainbow themed bus.
To celebrate PRIDE awareness month in June, Arriva has unveiled the bus, complete with a giant rainbow to show its commitment to the LGBT community.
Lucky passengers travelling in Merseyside will be able to board one of two new pride buses that will operate on various routes this summer.
Lisa Pearson, Head of Marketing commented: “Arriva is committed to promoting equality and diversity both inside and out of the workplace, and so we are extremely proud to be supporting the LGBT community with our newly designed rainbow buses.
We hope that the bright rainbow design will bring a smile to the faces of all those who board the bus, and we’ll be keeping our fingers crossed that we can spread the cheer even further at a series of exciting events this summer.”
To further show its commitment to the cause, Arriva has set its sights on taking part in the Liverpool (28th - 29th July) & Manchester (24th - 27th August) PRIDE celebrations with its newly designed buses.