Leicester to benefit from sustainable travel scheme
Following a unique partnership with the landowner, the Drummond Estate, Arriva is set to introduce ArrivaClick, its innovative demand responsive ride-sharing service to the residents of New Lubbesthorpe from 29 April 2019.
Marking the first time in the UK that funding from a Section 106 agreement has been used to fund a digitalised Demand Responsive Transport (DRT) service, ArrivaClick will be introduced at the development as part of Drummond Estate’s drive to provide a sustainable way to work, live, learn and play for those living in New Lubbesthorpe - a pioneering new community to the west of Leicester providing new homes, schools, community facilities and an employment park adjacent to the M1/M69.
Martin Ward on behalf of the Drummond Estate, explains: “This exciting development is delivering a new place to live, work, go to school and visit, with vibrant urban amenities, and it is important we provide sustainable transport options.
“This is just one of the initiatives we are delivering at New Lubbesthorpe to provide attractive and viable alternatives to using the car. An ‘on call’ service, it provides a high quality, easy and flexible solution to meet local travel needs and is one of the reasons this is such a pioneering development.”
Once in service, ArrivaClick will offer connections for New Lubbesthorpe residents, but also for retail, leisure and workplaces in Leicester city centre, the city’s University campuses as well as railway and bus stations, Leicester Royal Infirmary, Fosse Shopping Park, Grove Park, Meridian Business Park, Meridian Leisure Park, Narborough Rail station, Leicester Tigers and Leicester City Football Club.
The service will deliver shorter end-to-end journey times for customers. Booking by the ArrivaClick smartphone app, customers request an executive minibus from their pick-up point at a time they want and to a destination of their choosing, their journey is then matched with other people heading towards the same destination. Customers are then given a cost and pick-up time for the journey, and once the journey is accepted, are guaranteed a seat on the high-specification minibuses, which can accommodate up to 15 people (or 12 when including a wheelchair or pushchair using customer).
It is the third ArrivaClick scheme to be announced following successful launches in Kent and Liverpool, making Arriva the UK’s largest operator of demand responsive transport services of this type.
Paul Hickinbottom, General Manager from Arriva, added: “Public transport as we know it is evolving. There has been a huge shift in consumer behaviour which has seen people expecting a service that is bespoke and tailored specifically to their needs. ArrivaClick offers just that, prioritising punctuality of service and frequency. Its flexibility is the key to its success. It delivers on the unique and individual requirements of each costumer, providing a truly holistic approach to meeting their transport needs.
“ArrivaClick is entirely complementary to other forms of passenger transport by encouraging modal shift away from cars through offering attractive products that provide optimum convenience, first-and-last mile solutions, and an approach to service delivery which better represents modern lifestyles.
“By working alongside the Drummond Estate and Go Travel Solutions with our partners at Blaby District Council, Leicestershire County Council and Leicester City Council to bring ArrivaClick to Leicestershire, we are demonstrating a combined dedication to putting the customer’s needs first, whilst seeking to increase our County’s sustainability and environmental credentials.”
New Lubbesthorpe is an initiative of the Drummond Estate. A new £15 million motorway bridge has already opened to provide greater connectivity and the first phase of 500 homes is well underway. The first primary school will be open for September 2019 intake.
The proposals will be built-out over the next two decades and will grow into a truly sustainable 21st century new community. New Lubbesthorpe promises to be one of the most attractive places to live in the region, also providing 325 acres of new parklands for local residents to enjoy.
Sustainable transport is a cornerstone of the New Lubbesthorpe development, which covers the area from Leicester Forest East in the north to Enderby in the south, straddling the M69.
Drummond Estate has appointed sustainable travel consultants, Go Travel Solutions, to assist in promoting a range of sustainable transport options for those living and working in New Lubbesthorpe.
Robin Pointon, Managing Director of Go Travel Solutions, explained: “This is a new way of delivering sustainable travel solutions as part of new housing developments. ArrivaClick offers a totally different and exciting solution and will add significantly to our LocalGo offer to residents. With its track record of attracting car drivers as customers and its ability to flex to meet travel demands, it has every opportunity to be a long-term success.”
Photograph: (Left to right) Paul Hickingbottom from Arriva, with Martin Wood from Drummond and John Richards