Arriva to launch contactless payments on its services in Luton
As of Sunday 17th February, Arriva passengers in Luton will be able to buy their bus tickets using contactless.
Following a multi-million pound investment across all of its buses, Arriva has officially launched its contactless payment technology on board its local fleet, promising passengers quick, easy and secure payments via either debit and credit cards, or Apple and Google Pay.
To mark the official launch of contactless, a special event was held at St George’s Square on 19th February where customers and local stakeholders, gathered to celebrate the introduction of the technology.
Simon Finnie, Area Managing Director for Arriva Midlands (South), said: “As a business, we are constantly looking for ways to improve our customers’ journey. Following a successful trial at several depots last year, we decided to develop the service even further, as a step forward in opening up bus travel for those who do not find cash payments convenient.
“As UK moves even closer towards being a cashless society, the introduction of this technology on our buses will offer our customers with a greater element of choice when boarding. It also has the potential to help us speed up boarding time and improve the overall customer experience, which is a significant step for us as we aim to reduce congestion on our country’s roads by making bus travel a more attractive and accessible alternative to cars.”
The contactless system is brought to Arriva by Ticketer ETMs, the industry’s most innovative ticketing solution, and is designed to give passengers the widest possible range of payment options.