It's your journey
Arriva Yorkshire launched its ‘your journey’ campaign this week. The campaign features three Yorkshire bus passengers who applied to take part in an initiative to urge fellow customers to look after and respect their bus journey.
Emma Daniel from Ossett, Bartosz Gonzalez from South Kirby and Deborah Blair from Tingley will now see their faces on bus posters across Yorkshire.
Chloe Leach O’Connell, marketing and communications manager for Arriva Yorkshire, said: “Over the past 12 months we have made big improvements to our buses, not only to service delivery but to the external presentation and the internal cleanliness too. This campaign, featuring Emma, Bart and Debs, is helping remind our passengers that every journey is their own journey. So whether it’s Debs urging people to take their newspapers with them or Bart asking customers not to litter, we hope that fellow passengers will take note and help make every journey a pleasant one.”