ARRIVA - Arriva adapts to changing behaviour with new mobile website

Arriva adapts to changing behaviour with new mobile website

Photoraph of a woman using the internet on a mobile phoneArriva buses has reacted to changes in how its customers use the web by launching a new dedicated website for mobile users.

On the move
The bus company, which operates routes across the UK, has announced that from Monday, 20th June, the arrivabus.co.uk website will be optimised for mobile devices. This new service provides a simpler, faster and easier to use version of the full website for people on the move.

Easy access
The mobile version of arrivabus.co.uk has reduced functionality and is aimed at simply providing all the necessary bus information, including easy access to timetables, network and route information, and downloadable maps.

Buy tickets
Mobile users will have easy access to Arriva’s m-tickets from the site, and the ability to download the m-ticketing app from within the mobile site. This provides total functionality for customers wishing to use their phone to purchase their bus tickets.

Proliferation
David Shadbolt, marketing manager UK Bus for Arriva, said: “The proliferation of mobile devices over the last few years has changed the way people use the internet, especially when it comes to looking at transport information.

At their fingertips
“We know that people out and about want the latest info about their bus services at their fingertips, in a quick and simple format. In the last nine months we have seen traffic to our website from mobile devices increase by 78 percent, from nine percent to 16 percent.

Improved service to customers
“The new mobile site is a simple solution to these changes, improving our service to our customers. Visitors trying to access www.arrivabus.co.uk from a mobile device will automatically be routed to the new mobile version.”

Any time, anywhere...
The mobile optimised site provides access to bus information, anytime and anywhere there is cell phone coverage, enabling people to read about service updates within their region and directly search for their town or service number. To directly access the site people should visit www.arrivabus.mobi.

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