Bus travel gets a little cooler with Arriva
Arriva UK Bus is offering customers an eco-friendly loyalty programme launching on Tuesday 3rd May.
The bus company has teamed up with sustainable programme, IceTM, to reward customers who choose to travel by bus.
Ice is a new loyalty programme that rewards users for making environmentally friendly purchases. Featuring a range of retail partners that offer a more sustainable choice, shoppers will collect Ice points which can be used to get money off their Arriva ticket purchases. Ice customers can collect and spend Ice points with any Ice retailer either online via myice.com, over the telephone or in-store at the growing number of local farm shops and independent food retailers.
Collect and spend
The partnership means that by buying their bus tickets online via the myice.com website, Arriva bus customers will be able to collect Ice points, which can then be used to purchase goods from Arriva or any other Ice partners.
Mark Yexley, commercial and operations director at Arriva UK Bus, said: “Ice rewards people for buying greener alternatives to everyday products and services. Choosing Ice can help maintain a lower-carbon lifestyle, benefit the environment, and enables our customers to enjoy the rewards the loyalty scheme offers.
Another first for Arriva
“We believe Ice fits in well with Arriva and that’s why we’re the first bus company to get on board with the scheme. Many of our customers choose the bus as a more environmentally-friendly way to travel and we think they will identify with the aims of this new partnership.”
Join Ice for free
To take advantage of the scheme, customers should visit www.myice.com where they can join for free.