Arriva Midlands teamed up with Leicestershire County Council this week to encourage families to choose bus travel as their preferred method of transport when considering day trips out to The National Forest and surrounding tourist attractions this summer.
During a roadshow event which took place at Coalville town centre on Friday (26th July), visitors were be able to find out more about how the National Forest Hopper service, (Arriva services 9/9a and 29/29a), offers improved access to family attractions.
The event also showcased the wide range of activity packs and interactive games being offered to keep children entertained during bus journeys, as well as giving youngsters the chance to have their faces painted and meet Arriva’s mascot Alfie the Bus Driver and Charlie Fox from Leicestershire County Cricket club.
Regional Marketing and Communications Manager of Arriva Midlands, Keith Myatt, commented: “There are some truly fantastic tourist attractions in Leicestershire and we urge families to consider leaving the car at home and hopping on the bus this summer.
“With reduced fares, vouchers for attractions and interactive games to keep children entertained during bus journeys, this service offers our customers something different and we hope it will tempt more people to try the bus as a result.”
Along with the National Forest, sites and attractions found on the route include Snibston Discovery Centre, Ashby Castle, Moira Furnace, CONKERS, Swadlincote Ski Centre, Sharpe’s Pottery Museum, the National Brewery Centre, and the open air pool at Hood Park Leisure Centre.